K FRESH THE NEM-S-ISS

The task of any great artist/musician is to entertain the masses through an infectious, addictive sound of good quality music and lyrics that stimulate more than the ears. Twenty-five year old, Toronto native, Kevin “K-Fresh” Smith, formally known as “Nem-s-Iss” is returning to the music scene after a one year hiatus. Working closely with the well-received Soundsmith Production team, K-Fresh has generated a distinct sound & style that allows him to stand out amongst the rest; it is exclusively reflective of his loyalty to the streets.

Three albums and three successfully received mix-tapes under his belt, he is no stranger to the music game; and he’s ready to take it to another level. As an artist, K-Fresh is versatile and “un-classifiable”. Success, progress, pain, growth, respect, loyalty and independence are all dominant themes which stand out in his music. Being in a city where many artists are fighting to make there way to the top of the urban music ladder, K-Fresh has a keen understanding of how important it is to keep fans engaged, entertained & impacted. His sixth independent release, “The Nem-s-Iss” is in progress to be released this July 24th 2009. His fans are riding off his current single, “Mega City” featuring Baby Grhyme. The album, “Forever Young” is also in the works to drop during the first quarter of 2010. While preparing for both, he is heavily involved in all marketing and promotion aspects of himself as an artist.

During his younger years, K-Fresh was introduced to the sounds of jazz, blues, reggae, calypso and R&B. Being exposed to different genres have played a major role in the creativity he brings forward in his music, while still remaining true to his passion for the hip hop culture. While on his way to New York City a few years ago to shop his music to major record labels, he survived a potentially fatal car crash in Buffalo, New York. Although he did not make it to any record labels, he used that experience as motivation to continuing pursuing a music career. “I will go back, for sure. I believe that was a test to see how much I really want this and if I am willing to continue pushing forward after an experience such as that one”, he says. K-Fresh started his own label, Real Life on Wax Music (R-Low Music) and is credited for discovering the newest artist under the label, Baby Ghryme. He has already planted the seed for his own clothing line, Armstrong Jeans as well his various “Nasty North” apparel.

K-Fresh personifies the term and physical essence of “street life”; however “one thing with music is that when it hits you, you feel no pain” and as a man of the music, he is aware that the industry consists of 10% art and 90% business. With that in mind, he continues to involve himself in every facet of the music industry as he can in order to stay ahead of the game. Due to circumstances un-foreseen, K-Fresh had the opportunity to look at the bigger picture from outside the box. So with a renewed sense of ambition & determination, he’s back with a vengeance.